Have you ever felt like you are telling clients – or
potential clients – something over and over and over? Feels like you are almost
a broken record, doesn’t it?
We work hard and use our skills to develop concise
messages, informative content, and interesting visuals. How can you be sure to be heard?
Perhaps you need to change the delivery of the
message or location. In marketing and
strategy, there are a few “Ps” we always consider – and placement is definitely
one of them. Even one of the most
well-loved bands of all times needed some placement adjustments to get
heard. If The Beatles needed to make a
change, you should consider changes, too.
Marc Cenedella (Chairman of The Ladders) notes that
at the height of their career (1969), there were some issues with the group –
after they had their argument, went away, and came back together, they could make music: and did it on a
rooftop in London for 42 minutes!!!
There were some unhappy people caught in the video,
ones that didn’t like the change or didn’t appreciate the commotion and
disruption of their schedules. There will always be negative comments, even for
The Beatles. But that didn’t stop them.
Don’t let some disruptions on your team or negative
feedback push you off your path to success.
The second song they play is “Don’t Get Me Down” – don’t let yourself
down.
Listen to that 42 minutes of greatness as The
Beatles are belting it from the rooftops - get inspired!
