Fire at a Water Park?

Are you prepared for the unexpected? By watching the news around the world – even if it’s just where friends live or former classmates now reside – you can see how things change.   With an unending supply of water (this park isn’t in California), and seeing real-world events, you may be able to look around at home or your office with “new glasses” to identify risks… and opportunities!  


http://www.nola.com/news/index.ssf/2015/06/accidental_explosion_sparks_fi.html

Same dog, new trick?

We can get so familiar with something that we just "know" what will happen.  It could be a television show's plot, a child's behavior, a friend's order at a restaurant, or how a new novel will unfold.  But, what happens when we stop guessing and we look at the facts?  Can you see something new with that old trick? 


http://www.theatlantic.com/education/archive/2015/06/the-secret-power-of-moocs/396608/

Brand Management

We are living in an era where brand selection has become more like voting – it transcends the transactional, with the actual purchase being just one act in a complex emotional web.  Customers are looking to brands for meaning, rather than choosing them based solely on functionality…  This is true for formerly recognized ‘elite’ brands such as Michael Kors or Coach, as they become more commonly available.  Instead, people are looking at "making a difference" by making conscious choices that involves the foundations or values of a company and making a statement about who they are by what they buy.  While Matthew McConaughey said since his ad campaign with Lincoln that sales of their vehicles have increased by 25%, the statement doesn’t divulge who’s doing the buying.  Know your target market, and make wise decisions.


www.usatoday.com/story/opinion/2015/06/12/internet-celebrity-endorsement-advertising-column/71084290